How well do you actually know your ideal client? 👀
Answer 6 questions about what your ideal client really thinks and feels. Then we read between your lines, tell you how deep you really go, and how to go deeper (and make more sales).
The more specific you get, the more accurate your result will be.
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Reading between your lines…
This takes about 20 seconds
3 things your ideal client might be feeling that you haven't named 🫠
Why feelings? (And no, it's not manipulation) ❤️
People don't buy based on logic. They buy when they feel seen. When your copy names the thing they've been thinking but couldn't put into words, that's not twisting the knife. That's the opposite.
Manipulation is making someone feel a pain they didn't have. Empathy is showing someone you understand the pain they're already carrying, and that there's a way through it. When you write from feelings, your reader doesn't feel sold to. She feels heard, understood, and hopeful. And buying from you becomes the most empowering thing she does all week.
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